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Title : The Tipping Point: How Little Things Can Make a Big Difference
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

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Review :
Brings 'Sticky' Ideas to a Nexus
I read this book in part of one day - it's a good, quick read. Unlike some of the people who didn't care for the book - I never read the New Yorker article. It may be that the book doesn't add enough new info to excite folks who have read that article. But to me the book threw out a good number of new ideas and concepts very quickly and very clearly. I found his ability to draw a nexus between things that, on the surface seem very divergent, was very interesting, and he did it smoothly, without jumping around a lot.
The thrust of the book is that there are three things that can converge to bring about dramatic and perhaps unexpectedly fast changes in our society. These are the context (the situational environment - especially when it's near the balance or 'tipping point'), the idea, and the people involved. His point is that very small changes in any or several of the context, the quality of the idea (which he calls 'stickiness', ie how well the idea sticks), or...
Interesting Read
Malcolm Gladwell, a staff writer for New Yorker Magazine, in The Tipping Point, writes a fascinating study of human behavior patterns, and shows us where the smallest things can trigger an epidemic of change. Though loaded with statistics, the numbers are presented in a way that makes the book read like an exciting novel. Gladwell also gives several examples in history, where one small change in behavior created a bigger change on a national level. He also studies the type of person or group that it takes to make that change.
Gladwell's first example is the resurgence of the popularity of Hush Puppies, which had long been out of fashion, and were only sold in small shoe stores. Suddenly, a group of teenage boys in East Village, New York, found the cool to wear. Word-of-mouth advertising that these trend-setters were wearing the once-popular suede shoes set off an epidemic of fashion change, and boys all over America had to have the "cool" shoes...
Junk Science...buyer beware!
I know negative reviews tend to get dismissed or lost in the shuffle, especially for wildly popular books such as Malcolm Gladwell's The Tipping Point; however, I think it's important to chime in on how this book fails to deliver on its basic premise. In essence, the Tipping Point describes how certain types of people (who Gladwell refers to as connectors, mavens, and salesmen), and certain circumstances (the law of the few, the stickiness factor, and the power of context), can help turn fashion, books, television shows into epidemics, and turn crime waves and smoking trends upside-down. And here is where Gladwell's Tipping Point fails: he uses the data of real-life examples to reason backwards in the formation of his theory. When read closely and critically, Gladwell only describes THAT things `tip' and not WHY they `tip'. As Karl Popper said of Freudian Theory (and of all science), it must be falsifiable. Here it seems unlikely that any observation or experimental paradigm could be...